Everything You Need to Know About On Hold Messages for Real Estate Agencies
For many real estate agencies, the phone is still one of the most important tools in closing deals, scheduling showings, and answering client questions.
So what happens when a caller is put on hold?
If you don’t have a professional on hold message for your real estate agency, you could be missing a golden opportunity to engage, inform, and build trust with your prospects.
Why On Hold Messages Matter in Real Estate Agencies
Real estate agencies deal with a wide range of calls, from potential home buyers and renters to sellers, landlords, and property investors.
These callers often want quick answers: office hours, property availability, agent contact info, or even details about promotions or open houses.
When they’re placed on hold and all they hear is silence, or worse, crackling music for hold, they’re more likely to hang up and call a competitor.
- • A professional on hold message helps real estate agencies:
- • Reduce hang-ups and keep callers engaged
- • Reinforce brand credibility with a polished voice and tone
- • Provide valuable information like office hours, website URLs, and new listings
- • Promote upcoming events or seasonal services (hello, spring showings!)
Beyond just filling dead air, on hold messaging acts as a subtle form of marketing, guiding your callers closer to a decision or conversion without needing a live agent.
FAQ: On Hold Messaging for Real Estate Agencies
How long should an on hold message be?
A great on hold message shouldn’t feel like a lecture, it should feel like a conversation.
Most agencies benefit from a message that runs between 3 to 6 minutes, cycling through multiple short segments.
This keeps the caller engaged with changing content while avoiding repetition.
How often should I change my on hold messages?
Think of your on hold message like your property listings, it should reflect what’s current.
We recommend updating your message at least two to four times a year. Why?
Because your offers, featured properties, and even seasonal messaging (like summer move-in specials or winter promotions) change throughout the year.
Should I play more than one on hold telephone music song?
Definitely. Think of music for hold like background staging, it sets the mood.
Playing a mix of 2 to 3 on hold telephone music tracks can make the wait feel shorter and more pleasant.
Just ensure the songs are brand-appropriate and fade seamlessly between message segments.
Should I consider getting an on hold subscription?
If you want your agency’s messaging to stay up-to-date without the hassle of managing it yourself, a subscription is a smart move.
It ensures your message evolves with your business and keeps your callers from hearing outdated promotions or information.
Examples of Effective On Hold Messages for Real Estate Agencies
Informative Sample:
"Thank you for calling Horizon Real Estate. Did you know we’ve just added over 25 new listings across the city? Visit us online at horizonhomes.com to browse by neighborhood, price, or amenities. An agent will be with you shortly."
Promotional Sample:
"Thanks for calling [Your Real Estate Agency Name]! Here’s something special, list your property with us this month and enjoy a free professional staging consultation to help your home stand out and sell faster. Want to learn more? Just ask our team when we’re back on the line!"
What to Include in Your On Hold Messages
Your message should do more than just sound nice. Here’s what to include:
- • Office location and hours
- • Agent specialties (residential, commercial, rentals)
- • Website URL and social media links
- • Current promotions or seasonal offerings
- • Answers to FAQs like insurance partners or closing timelines
- • Call-to-actions: “Visit our website,” “Schedule a showing today,” “Ask about our virtual tours”
Best Music For Hold Genres for Real Estate Agencies
For real estate agencies, instrumental genres that sound warm, modern, and professional work best.
That’s why we suggest exploring our curated playlist, featuring styles like Coffeehouse, Mellow Moods, Chillout, and Pop, ideal for creating a relaxed and inviting atmosphere while your clients wait.
Just be sure to use licensed, royalty-free hold music to avoid legal complications.
At Amazing Voice, we provide a handpicked selection of on hold telephone music perfectly suited for real estate agencies.
Why a Human Voice Over is Essential
A real human voice brings warmth, personality, and clarity to your message.
It conveys professionalism and reassures callers they’re dealing with a reputable company.
Want to reach a diverse audience?
Use multilingual or accented voice options to connect more authentically with your market.
Robotic or poorly recorded DIY messages can actually harm your brand more than help it.
Get a Custom On Hold Message for Your Business
At Amazing Voice, we specialize in crafting custom on hold messages for real estate agencies.
With fast turnaround times, royalty-free hold music, and a simple ordering process, we make it easy to sound professional on every call.
Ready to sound amazing?
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