Everything You Need to Know About On Hold Messages for Car Dealerships

In the competitive world of auto sales and service, first impressions matter.

For car dealerships, phone calls are often a customer’s very first point of contact, whether they're inquiring about a new vehicle, scheduling a service appointment, or exploring financing options.

What happens during those first few minutes on hold can set the tone for the entire customer experience.

That’s where professionally recorded on hold messages come into play.

These short audio segments are more than just background chatter, they're an extension of your dealership’s brand, a marketing tool, and a customer service asset all in one.

Why On Hold Messaging is Crucial for Car Dealerships

Car dealerships receive a high volume of phone calls every day.

From potential buyers asking about the latest models to existing customers checking on repair status, phone lines are often busy, and hold times are common.

Without a thoughtful on hold strategy, these wait times can quickly turn into frustration.

Long silences or generic elevator music make it easy for callers to hang up and explore a competitor instead.

But when your callers are greeted with a polished, informative on hold message, you’re not just holding their attention, you’re building confidence.

You can use this moment to inform them about your latest promotions, your business hours, or new inventory arrivals.

It’s also a perfect time to answer common questions about trade-ins, warranties, or financing pre-approval, cutting down on repetitive inquiries and improving call efficiency.

Just as your showroom is carefully designed to reflect quality and professionalism, your phone system should reflect the same care.

Your on hold message is your dealership’s voice, make sure it sounds like someone your customers can trust.

FAQs: On Hold Messaging for Car Dealerships

How long should an on hold message be?

An effective on hold message typically runs between 3 to 6 minutes before looping.

This length gives you plenty of room to share important details, like services, hours, promotions, and answers to common questions, without sounding rushed or repetitive.

How often should we update our on hold messages?

Your dealership is always evolving, your on hold messaging should evolve too.

It’s smart to update your content every few months or anytime you launch a new model, special offer, or seasonal event.

Staying current shows customers that you're active, attentive, and always offering something new.

Should we use more than one music track?

Definitely. Rotating two or three music tracks keeps the listening experience fresh and avoids repetition, especially for returning customers.

It also helps give your dealership a more polished, high-end feel.

Should I consider on hold message subscriptions?

Yes, subscriptions ensure your on hold messages stay fresh, relevant, and professionally produced year-round.

They save you time while keeping your callers engaged with regularly updated content.

Sample On Hold Messages for Car Dealerships

Here are a couple of example scripts that demonstrate how your dealership might use on hold time strategically:

Example 1 – Promotional:

“Thanks for calling [Your Dealership Name]. Right now, we’re offering incredible summer savings on our full lineup of SUVs and trucks. Visit us online to browse inventory or schedule a test drive. We’ll be with you shortly.”

Example 2 – Informative & Friendly:

“We appreciate your call. If you’re looking to schedule a service appointment, remember you can now book online at [YourWebsite.com]. Need help with financing? Our in-house experts are ready to guide you through every step. Please hold and a representative will assist you shortly.”

These messages go beyond basic info, they reflect your dealership’s energy, reliability, and customer care.

What Should Your On Hold Message Include?

Your on hold message should reflect the real questions, needs, and opportunities of your dealership.

Start by covering the basics: store hours, address, and directions.

Then, go deeper with highlights that matter to your callers, like your current specials, service packages, or certified pre-owned selection.

Many customers call to ask about financing, lease options, trade-in value, or service timelines.

Answering some of those frequently asked questions in your message can reduce pressure on your staff and improve the overall customer experience.

You should also take advantage of seasonal moments, mention holiday hours, end-of-year clearance sales, or special financing for students or veterans.

Finally, end with a strong call-to-action.

Encourage customers to visit your website, book an appointment online, or come in for a test drive.

Best Music Genres for Car Dealerships

On hold telephone music sets the emotional tone of your hold experience.

The style you choose should align with your brand.

For most dealerships, we recommend from our website genre Rock, Pop, or Chillout.

These genres strike the right balance between professional and approachable, especially for a customer base that spans all ages and backgrounds.

If your brand has a more luxury or boutique feel, consider Traditional Jazz or Mellow Moods to create an upscale tone.

For high-energy brands, something a little more rhythmic. Rock and Pop might work best.

All the tracks offered by Amazing Voice are licensed and royalty free hold music, so you never have to worry about legal issues or copyright claims.

Why Professional Voice Overs Make a Difference

Your customers are listening, and what they hear matters.

A professional voice over can set the right tone from the very first word. It conveys trust, authority, and warmth, qualities that make a big difference when someone is choosing where to buy or service their vehicle.

At Amazing Voice, we offer a wide selection of voice actors in multiple languages and accents, so you can choose the voice that best reflects your dealership's personality and customer base.

Whether you're a family-owned used car lot or a large national brand, the right voice creates consistency and elevates your image.

Using AI-generated or robotic voices, on the other hand, can make your dealership sound impersonal, or worse, unprofessional. It’s a small investment that has a lasting impact on your brand's perception.

Ready to Transform Your On Hold Experience?

At Amazing Voice, we make it easy to create custom on hold messaging that’s perfectly tailored to the automotive industry.

Our team understands the nuances of customer service in car sales and service, and we’ll guide you through the entire process, from scripting and voice selection to music and final delivery.

We offer:

• • Fast turnaround times
• • Multilingual voice options
• • Industry-specific messaging expertise
• • A simple and user-friendly ordering system

Your callers are listening. Make sure what they hear moves them closer to your showroom.

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