
When someone calls your business and reaches your answerphone message, that short recording becomes their first impression of your company.
A clear, professional, and memorable answerphone message can build trust, reassure callers, and even turn missed calls into future opportunities.
But how do you create an answer phone message that doesn’t sound generic or forgettable?
Let’s cover the essentials in this quick guide.
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The best answer phone messages are short, polite, and to the point. You want to let the caller know three things right away:
"Hello, you’ve reached Green & Co Accountants. We can’t take your call right now, but please leave your name, number, and a short message, and we’ll get back to you within one business day."
That’s professional, clear, and respectful of the caller’s time.
Most people hang up if a message on hold is too long. Aim for 2 to 6 minutes.
It’s enough time to be polite, give your details, and leave instructions without dragging on.
Think of it as the spoken version of a quick email reply.
If you receive calls outside of business hours, then yes, include your opening times.
Adding this detail helps manage expectations.
Instead of callers wondering when they’ll hear back, they already know when you’re available.
"Our office is open Monday to Friday from 9am to 6pm. Please leave a message and we’ll return your call during those hours."
A professional tone makes all the difference. Here are a few tips businesses often overlook:
Some businesses include a short on hold music track to make the message on hold more engaging.
If you choose on hold music, keep it subtle and avoid anything too loud or distracting.
Royalty-free hold music tracks can give your messages on hold a professional edge without overwhelming your voice recording.
Humour can work, if it suits your brand.
A creative agency or café might get away with a light-hearted tone, while a law firm or medical practice should stick to something more formal.
Ask yourself: will this make callers smile, or will it put them off?
Many businesses forget to update their messages on hold, and nothing frustrates callers more than hearing outdated information.
Update your answerphone message when:
People are increasingly used to instant communication, texts, emails, and live chat.
So when they take the time to call your business, your answerphone message becomes an important touchpoint.
A professional message on hold reassures them that you value their call and that they’ll be contacted soon.
On the other hand, a poor or confusing message on hold may drive them to call a competitor instead.
Making your answerphone message memorable doesn’t mean overcomplicating it, it’s about being clear, professional, and approachable.
Keep it short, provide the right details, and consider professional recording services if you want to leave a lasting impression.
At Amazing Voice, we specialise in creating professional, customised answerphone messages that make businesses sound trustworthy and polished.
Whether you’re a small business or a large organisation, the right answerphone message can make all the difference.
When was the last time you truly paid attention to the messages playing while you were on hold during a phone call? If you're like most people, it's probably been a while. But for businesses, those moments of waiting on hold can be an opportunity to engage customers, convey important information, and reinforce brand identity.
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