When it comes to creating a professional, welcoming atmosphere for your customers, on hold telephone music plays a surprisingly important role.
But before you press play on that favorite playlist or classical song, there are some legal considerations to keep in mind.
Let’s dive into the world of licensing and legalities for holding music in a business setting.
In short: yes. Most commercially available music requires a license for public use, and that includes playing it as on hold telephone music for your business.
A license ensures that the artists, composers, and rights holders are fairly compensated for their work.
Organizations like ASCAP, BMI, and SESAC in the U.S. (or their equivalents in other countries) oversee these licensing agreements. Without proper licensing, your business could face fines or even lawsuits for copyright infringement.
Not quite.
While it might be tempting to put a popular song on repeat, it’s important to consider both licensing fees and your brand image.
Not all songs are suitable for a professional setting, and some may carry hefty royalties.
Additionally, certain songs may have explicit lyrics or cultural associations that aren’t appropriate for a business environment.
Choosing the right music is about more than just avoiding legal trouble—it’s about creating the right atmosphere for your callers.
While on hold telephone music preferences vary by industry, certain songs and styles consistently top the charts for on hold telephone music:
Classical Favorites: They project elegance and professionalism, making them a favorite for law firms, healthcare providers, and financial institutions.
Soft Jazz Tunes: Smooth saxophone songs or piano jazz provide a sophisticated and relaxing vibe. This genre is especially popular in hospitality and corporate offices.
Easy listening Instrumental Covers: Businesses often opt for well-known songs played as instrumental versions. These maintain familiarity without the distraction of lyrics.
Acoustic Country: Gentle, ambient songs with sounds of flowing water or birdsong are common for wellness centers, spas, and holistic health practices.
Corporate Upbeat Songs: Many businesses choose modern, royalty-free music with light electronic beats or uplifting rhythms to convey energy and innovation.
The key is to select music that matches your brand while ensuring it’s properly licensed.
Many companies avoid specific “popular” music on hold songs due to higher licensing costs or because they prefer royalty-free alternatives.
To avoid the hassle of negotiating individual licenses, many businesses turn to royalty-free or pre-licensed music providers.
These services offer a wide range of high-quality music on hold songs specifically designed for on hold telephone music.
They’re not only budget-friendly but also ensure you’re fully compliant with copyright laws.
At Amazing Voice, we specialize in providing custom on hold telephone music solutions that align with your brand’s identity and comply with all legal requirements.
With our vast library of licensed music on hold songs, you can set the perfect tone for your business while staying worry-free about licensing issues.
As the holiday season approaches, businesses everywhere are decking the halls, updating displays, and planning festive promotions. But have you thought about updating your on hold music? The sounds your customers hear while waiting to speak with you can make a significant impact—and switching to holiday-themed music can elevate the experience.
In the high-demanding world of customer support, silence is the sound of a missed opportunity. However, there will be times when your clients will have to wait. Whether they need to hold while they are transferred, wait for the agent to retrieve more information, or simply stand in line or in an elevator, your customers will encounter moments of inactivity. Luckily, on-hold music can help your business keep your customers' attention and lead to an improved perception of the elapsed time.
You have 30 seconds to make someone stay. That’s not a line from a speed dating seminar, it’s your reality when a customer calls your business and ends up on hold. What you do in those few moments can either gain trust or cause them to hang up and never call again.